After over a decade in the clean beauty space, one thing’s clear: you set the trends. While we keep an eye on ingredients, innovation, and what’s next in skincare, it’s your feedback and glowing results that truly guide what stays on our shelves. This year, you wanted beauty - and lots of it! From glow-getting serums to makeup-meets-skincare essentials, these five bestsellers are your most-loved picks, and they represent the very best of what clean beauty has to offer.
These Award-Winning Natural Beauty Products Stole the Show in 2025
#5 Fitglow Beauty Lip Colour Serum
Ooooo, she's a superstar, and she knows it. Our 5-star bestselling plumping natural lip serum doesn't disappoint. The formula leaves lips pillowy-soft while working hard to protect and nourish dry skin from within. Choose from dozens of sheer or pigmented colours, or give the ultimate glass lip with the Night Serum. Pucker up, lovebugs! 
#4 Fitglow Beauty Conceal +
Buh Bye zobmbie eyes. We love how seamlessly this natural concealer melts into the skin, reviving tired eyes instantly. But it's not just touted for being a topical coverage. This concealer is a treatment designed to heal the skin with potent plant actives like Phyto Elastin, Organic Green Tea, Vitamin K, and Licorice Root. These ingredients work together to heal blemishes, improve the look of fine lines, and even skin tone and texture. It blends beautifully with your fingers, a blending sponge, or a concealer brush. Pair with their peach colour correction specifically formulated to correct blue-hued discolouration under the eyes or anywhere on the face. Like its counterpart, its creamy texture easily smooths over the skin and can be worn alone or paired with your natural concealer.
#3 Sappho New Paradigm Essential Foundation
This boujie little foundation serves up whisper-soft medium coverage and has developed quite the cult following here. Its ingredient list makes makeup artists swoon, infused with nourishing herbs, flower essences, phytonutrients, and antioxidants. It gives a cooling effect when applied and stays put all day long while leaving skin glowing.
#2 TOK Beauty Lash Enhancing Mascara
This blockbuster glossy black mascara creates volume and length with its silicone wand while delivering a semi-waterproof finish for all-day wear. But that's not why we're obsessed with it. It's what's in the formula that makes this mascara soar. It's formulated to condition and strengthen lashes with horsetail plant and pea protein; lash growth is promoted, and breakage is minimized. The results (both short- and long-term) are next-level. Our guests are so bananas for it they often purchase a few at a time. Three cheers for lash growth! 
#1 Green Kiss Lip Balm
Cue the tears. Our number one bestseller from 2022 is ... drumroll, please ... The Green Kiss Lip Balm! Our homemade Spearmint, Strawberry Kiwi, and Vanilla natural and nourishing lippies take the gold this year with the most units sold in 2022! You obviously love them as much as we do! They're formulated to perfection after lots of tinkering and now have shimmery little sisters in tow. This balm smooths over the lips, cloaking them in moisture while preventing cracking and flaking. Of course, our GK regulars know to also apply them to cracked elbows and cuticles. 
Our Takeaway: Healthy Beauty That Delivers Results (and Rave Reviews)
This year's top natural beauty products prove that performance and purity can go hand in hand. From nourishing lip care to skin-loving concealers and lash-enhancing mascaras, our 2025 award winners are more than just pretty packaging—they’re packed with purpose. These clean beauty staples don’t just meet the needs of our community; they exceed them. Whether it’s the cult-favorite Sappho Foundation or our very own Green Kiss Lip Balm, these products have earned their place through real results, ingredient integrity, and customer devotion. As always, it’s your support, feedback, and glowing reviews that guide our shelves. Here's to another year of conscious beauty choices that feel as good as they look. If you have questions about these bestsellers, contact your knowledgeable Green Kiss Educator today.
All copy found on The Green Kiss website is written for informational purposes only and is not a substitute for professional medical advice.
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