100 Percent Pure Fruit Pigmented Mascara

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What it is: A natural mascara that actually works!

Why you'll love it: Get thicker, darker and longer looking lashes - naturally! This mascara from 100% Pure separates, thickens and glosses lashes with fruit and black tea pigments. Contains lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat Protein. Gentle, yet effective. Suitable for sensitive skin and eyes. We brand tested 5 different lines of natural mascara, and this one, from 100% Pure, was the winner by a landslide. Makes lashes beautiful and voluminous without using any harsh chemicals or unsafe ingredients. Water and smudge resistant.

Choosing Your Colour:

Blackberry- A slightly metallic plum shade. Mascara only slightly "tints," eyelashes not the same effect as conventional vibrant shades.

Blueberry- A deep metallic blue. Mascara only slightly "tints," eyelashes not the same effect as conventional vibrant shades.

Black Tea- A soft black.

Dark Cocoa- A medium soft brown.

Made in USA | Product Size 0.24 oz/ 7g 


Ingredients: Camellia Sinensis Leaf Extract (Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica (only in blackberry and blueberry colours), Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract). 

How to Apply:

For effective results, follow these tips from our team of green beauty experts:

  • Apply mascara to top lashes from the root of the lash upwards.
  • Move the brush in a slight zig-zag movement up the lashes.
  • To create even more volume, hold your brush at the tip of your lashes.

sealed with a green kiss ~ Team GK

Customer Reviews

Based on 14 reviews
One of my favourites!

I have been buying this mascara from the green kiss for about 8 years, it has been a long-time staple in my makeup collection. I have tried multiple shades and they all look nice with a hint of colour. I love the volume this mascara provides, though the product does tend to slightly flake/smudge/fall under my eyes by the end of the day. It can tend to dry out after a couple of months. I have found this mascara be one of 100% Pure’s best products out of the 10 or so that I have tried. I will continue to purchase!

Alexandra Upfield
Amazing volume!

Just like other reviews say, this mascara provides a long lasting, volumizing look! Smells great because of fruit based organic and natural ingredients and doesn't flake off. I had concerns about the application brush being a bit dense - that it might clump my lashes together, but it doesn't! I would highly recommend this product.

Deborah Rose
100% Pure Mascara

The smell of fruit in this product is delightful. It gives fairly good coverage...but I find it seems to smudge when on the the entire day.

So Good!!

Smells amazing (I use the black and is smells like blackberries). Feels great on and lasts well! No toxic ingredients = no burning and no dark under-eye! The brush is great for a full lash with lots of lenth and volume! Love the ingredient list!!

Eve Taylor
Super easy to apply with no spiderwebs!

I have probably bought this mascara four times... I think this shows my love for it.