100 Percent Pure BB Cream

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Please Note: The product information below is based on the reformulated version received in July 2026.

Overview:

What it is: A natural, vegan BB cream from 100% Pure that combines lightweight, buildable light to medium coverage with nourishing skincare for a fresh, dewy finish.

Why you’ll love it: Hydrate, smooth, and even out your complexion with this multitasking BB cream that combines moisturizer and foundation in one. The creamy formula provides buildable light to medium coverage to help blur the look of uneven skin tone and texture while organic aloe vera, shea butter, jojoba oil, and antioxidant-rich berry seed oils help nourish and comfort the skin. Wear it alone for naturally radiant skin or pair it with your favourite setting powder for longer-lasting wear.

Choosing Your Shade:
 
Luminous - Light with warm undertone.

Aglow - Medium with warm undertone.

Radiance - Tan with warm golden undertone.

Made in USA | Product Size: 30 ml / 1 oz


Ingredients: 

Ingredients: Mica (Shimmery Mineral), Organic Aloe Barbadensis (Organic Aloe Vera) Leaf Juice, Squalane (Olive), Sorbitan Olivate (From Olive Oil), Coco-Caprylate/Caprate (From Coconut Oil), Hydrogenated Dilinoleyl Hydrogenated Dimer Dilinoleate/Stearate (From Sunflower Oil), Organic Rosa Canina (Organic Rosehip) Seed Oil, Persea Gratissima (Avocado) Oil, Organic Ricinus Communis (Organic Castor) Seed Oil, Glycerin (Vegetable), Coco-Caprylate (From Coconuts), Isoamyl Laurate (From Beets), Polyglyceryl-6 Polyricinoleate (From Glycerin and Castor Seed Oil), Helianthus Annuus (Sunflower) Seed Wax, Triheptanoin (Fatty Acids From Plants and Glycerin), Fragaria Ananassa (Strawberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Punica Granatum (Pomegranate) Fruit Extract, Hylocereus Undatus Fruit (Dragonfruit) Extract, Vaccinium Myrtillus Fruit (Bilberry Fruit) Extract, Euterpe Oleracea (Acai) Fruit, Vaccinium Angustifolium (Blueberry) Fruit Extract, Spirulina Maxima (Blue Spirulina) Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract, Chlorophyllin-Copper Complex (Plant Chlorophyll), Activated Charcoal, Theobroma Cacao (Cocoa) Extract, Tocopherol (Vitamin E), Glyceryl Stearate (From Glycerin and Coconut Fatty Acids), Silica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Polyglyceryl-10 Dioleate (Glycerin and Olive Fatty Acids), C9-12 Alkane (From Sugarcane), Polyglyceryl-6 Polyricinoleate (From Glycerin and Castor Seed Oil), Polyhydroxystearic Acid (From Cocoa Butter Stearic Acid), Dilinoleic Acid/Butanediol Copolymer (From Linoleic Acid From Sunflower Oil), Castor Oil/IPDI Copolymer (From Castor Seed Oil), Disodium Stearoyl Glutamate (Plant Fatty Acid and Glutamic Acid, an Amino Acid), Benzyl Alcohol (Naturally Occurring in Essential Oils). May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Pigmented with: Fruit, Botanicals, & Minerals

How to Apply:

For effective results, follow these tips from our team of healthy beauty educators:

  • Apply a pea-sized amount to face and neck.
  • Blend in with a kabuki brush or makeup sponge.
  • Pat another layer in specific areas if desiring fuller coverage.
  • Wear alone for a glowing, dewy look, or layer with a setting powder for a matte finish.

sealed with a green kiss ~ Team GK

Customer Reviews

Based on 5 reviews
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C
Chelsea Crutchley
Nice to wear but very peach

The buildable coverage is great for me, as I'm prone to redness and blemishes. The finish is shiny as others have said, but even though I struggle with oily skin, a dusting of powder was all I needed to combat that. It comes out of the bottle a little thicker than I'm used to for BB cream, but it goes on easily with a damp sponge, And my skin feels so happy after a day of wearing it.

Unfortunately, it's opaque enough that the tone is really noticeable, and the lightest shade is just too peach for me. Very sad, because I love it in every other way!

m
maria buff
Good product, need powder

Good product but quite shiny finish so need settting powder.
Lasts all day, good coverage. I use Radiance for my summer tanned skin and it is a good fit, it’s borderline too light though.

B
Bena
Best BB cream!

I really like this product. I bought the Aglow shade and it is perfect for my summer skin tone. It got SPF so I feel safer knowing I got a little protection. It blends really well over a moisturized skin. It is a thick cream so I apply it where I need to cover. The coverage is medium-full. 100 percent pure is really a great brand, I recommend it. I tired before the 2nd skin foundation. The BB cream gives me a better coverage, more precise, and the smell is great.

G
GB
Dewy & Glowy

This BB cream provides decent coverage and it's nice it has spf. It provides a very dewy finish so I have to make sure I powder properly.

J
Julia Grav
Perfect finish

This cream foundation is rich. It only requires a small dab for a beautiful blend finish. The luminous shimer is subtle, however I love the ability to use a bit more to highlight specific areas of the face.

Thank you so much for taking the time to write this review Julia! And we totally agree, the finish is gorgeous!! <3 - Meg & Team GK.