100 Percent Pure BB Cream

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What it is: A natural buildable light to medium coverage BB Cream from 100% Pure.

Why you’ll love it: This nourishing vegan BB cream from 100% Pure is a rich moisturizer and foundation in one. The formula is slightly thicker to better conceal texture imperfection with a buildable light to medium coverage. Infused with ingredients such as shea butter, aloe vera and raspberry seed oil, this foundation is a soothing treatment with a creamy, dewy finish. 

Choosing Your Shade:
Luminous - Light with warm undertone.

Aglow - Medium with warm undertone.

Radiance - Tan with warm golden undertone.

Made in USA | Product Size 1 fl oz / 30ml


Ingredients: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract, Centaurea Cyanus (Cornflower) Flower Water, Zinc Oxide, Caprylic/Capric Triglyceride (Derived from Coconut Oil), Sorbitan Sesquioleate (Derived from Sugar), Glycerin, Stearic Acid (Derived from Coconut), Silica, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Stearate (Derived from Salt), Mica (Mineral), Sodium Phytate (Sodium Salt from Plant Seeds), Xanthan Gum (Non GMO), Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Vaccinium Myrtillus (Bilberry) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Punica Granatum (Pomegranate) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol (Derived from Rice Bran-Non GMO), Benzyl Alcohol (Plant derived), Dehydroacetic Acid, Potassium Sorbate (Salt of Sorbic Acid), Sorbic Acid (Derived from Sugar) May contain: Iron Oxides, (Non-Nano) Titanium Dioxide


How to Apply:

For effective results, follow these tips from our team of healthy beauty educators:

  • Apply a pea-sized amount to face and neck.
  • Blend in with a kabuki brush or makeup sponge.
  • Pat another layer in specific areas if desiring fuller coverage.
  • Wear alone for a glowing, dewy look, or layer with a setting powder for a matte finish.

sealed with a green kiss ~ Team GK

Customer Reviews

Based on 5 reviews
Nice to wear but very peach

The buildable coverage is great for me, as I'm prone to redness and blemishes. The finish is shiny as others have said, but even though I struggle with oily skin, a dusting of powder was all I needed to combat that. It comes out of the bottle a little thicker than I'm used to for BB cream, but it goes on easily with a damp sponge, And my skin feels so happy after a day of wearing it.

Unfortunately, it's opaque enough that the tone is really noticeable, and the lightest shade is just too peach for me. Very sad, because I love it in every other way!

Good product, need powder

Good product but quite shiny finish so need settting powder.
Lasts all day, good coverage. I use Radiance for my summer tanned skin and it is a good fit, it’s borderline too light though.

Best BB cream!

I really like this product. I bought the Aglow shade and it is perfect for my summer skin tone. It got SPF so I feel safer knowing I got a little protection. It blends really well over a moisturized skin. It is a thick cream so I apply it where I need to cover. The coverage is medium-full. 100 percent pure is really a great brand, I recommend it. I tired before the 2nd skin foundation. The BB cream gives me a better coverage, more precise, and the smell is great.

Dewy & Glowy

This BB cream provides decent coverage and it's nice it has spf. It provides a very dewy finish so I have to make sure I powder properly.

Julia Grav
Perfect finish

This cream foundation is rich. It only requires a small dab for a beautiful blend finish. The luminous shimer is subtle, however I love the ability to use a bit more to highlight specific areas of the face.

Thank you so much for taking the time to write this review Julia! And we totally agree, the finish is gorgeous!! <3 - Meg & Team GK.