Fitglow Beauty Lip Colour Serum

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 What it is: Plumping natural lip serum with a sheer wash of colour from Fitglow. 

Why you’ll love it: The Fitglow Lip Colour Serums are more than just a lip colour, they're a transformative treatment designed to hydrate, repair and strengthen the lip moisture barrier with Plant Ceramides and Pomegranate Sterols, which can hold double their weight in water within the skin. Vegetable Collagen is included to repair cell structure, increase lip volume and fight the visible signs of ageing. The natural plumping properties of this treatment can create a bit of a tingle that dissipates quickly but leave a volumized appearance. Each shade provides a sheer wash of colour, with a non-sticky gloss finish. 


** Please note that this product is not vegan, as it contains beeswax. 

Choosing Your Colour:

AU - Warm Nude

Bare  - (Limited Edition) Sheer nude cream

Be - Soft warm nude

Beam - Golden Hour Shine

Beach Glow - Sheer bronze

Bliss - Shimmery sheer nude

Bloom- A shimmery translucent raspberry 

Buff - Natural nude 

Cheer - (*NEW*) Magenta 

Cherry - Cherry red 

Deep - Merlot red

Ever - Creamy deep plum

Fresh - (*NEW*) Creamy Vibrant Pink

Gleam - (Limited Edition) Beige nude with a hint of gold sheen.  

Go - Baby pink nude

Gospel - Warm berry nude 

Halo - Sheer taupe-nude 

Jam - (*NEW*) Blackberry Shimmery Sheer

Juice- A bright sparkly red

Kind - Baby peach coral 

Koi - Creamy peach 

Liv - Sheer magenta  

Nice - Soft coral

Nudie - Pink nude  

Regal - Soft mauve nude

Rise - (*NEW*) Vibrant coral

Root - Deep earthy nude

Rosé - (Pop The Rosé Collection) Soft shimmery sheer rose gold


Made in USA/Canada | Product Size: 0.35 oz / 10g



Ingredients: Butyrospermum Parkii (Shea Butter)*, Cocos Nucifera (Coconut) Oil*, Helianthus Annus (Sunflower) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Vegetable Collagen, Copernicia Cerifera (Carnauba) Wax, Punica Granatum (Pomegranate), Sterols Beta Vulgaris Rubra (Beet Root) Cera Alba (Beeswax)*, Theobroma Cacao (Cocoa) Seed Butter*, Curcuma longa (Turmeric) Root Powder, Helianthus Annuus (Sunflower) Seed Oil & Lecithin & Yeast Extract (Organic Plump)*, Tocopherol Acetate (Vitamin E) Sorbic Acid, Vanilla Extract May Contain: Titanium Dioxide (CI77891), Iron Oxides (CI77499), (CI77492), (CI77491).

*Certified Organic



How to Apply:

For effective results, follow these tips from our team of green beauty experts:

  • Apply to lips as desired. 
  • Store in a cool, dry place. 
  • Reapply throughout the day!

sealed with a green kiss ~ Team GK

Customer Reviews

Based on 11 reviews
Hydrating and Plumping

These are truly a wonder product. They manage to really hydrate and give lip volume a boost, but also have a wonderfully non-sticky finish. All the benefits of a lip balm but with the polish a gloss. The colour range is great too - I tend to go for the more pigmented shades and the nudes are gorgeous as well.


I received a mini sample of this product in the Liv colour, and I really liked it. I thought the colour was a bit racey, but I was happy to see that it was fairly subtle. It felt moisturizing and plumping, but I found my lips felt drier than usual after a few hours. (Which put me in the loop of needing to reapply or use lip balm).

One day I decided to splurge and buy a colour that suited my taste. I bought beach glow, thinking it would be very similar to the Liv sample, but it's not... It's much thicker and feels cakey and sticky. Honestly, I hate the way it feels.
It's almost sparkly, which is annoying to me because I was going for subtle and natural. I don't like the way it looks.

After trying two colours, I would say the colour you see on the website will be more of a tint. The product is fairly clear.

I would give the full-sized beach glow a 2/5. I'm very disappointed because it feels like a cheap lip gloss, and I paid $48. The sample sized Liv I would have given a 4/5. I still use it. (I'm not sure if the colours have slight variation in the formulas, if the product has changed or if the samples are better quality than the full size). So to be fair to the product, I've settled at a 3/5.

Based on my experience, I'd recommend saving your money and jumping on the gift with purchase sample size!

Geri J..
Fitglow Beauty lip colour serum

I love this product! It goes on very light, it lasts… And the best part… It actually feels really good on my lips, they feel nourished using it.

The best lip product ever!

These are amazing. The texture is SO good. Love the neutral colours the best. More expensive for a lip product but my tube has lasted a long time and worth the cost for the quality of the product

Love love love

These lip serums are worth every penny! I love lipsticks but find my lips were always drying out, so these have been a life saver! Every colour is unique and flattering, while adding so much moisture.