Sappho New Paradigm Mascara

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What it is: High-quality vegan mascara from Sappho.

Why you'll love it: Formulated with the highest quality natural and organic ingredients, this mascara will soon be your new favourite. The unique formula coats each lash, creating volume and length and the brush is specifically designed to disperse mascara evenly. Deeply pigmented for long-lasting wear. Gluten free. Soy free. Vegan. 


Ingredients: Water, myrica pubescens fruit wax, glycerine*, Copernicia prunifera (Carnauba) wax*, stearic acid** diheptyl succinate (and) capryloyl glycerin/sebacic acid copolymer**, Euphorbia Cerifera (Candelilla) Wax, Cetearyl glucoside**, pullulan, acacia gum, Cetearyl alcohol**, sorbitan oleate decyl glucoside cross polymer **, glyceryl caprylate**, xanthan gum, Chondrus crispus (carrageenan) gum, sodium hydroxide, phenethyl alcohol, glyceryl undecylenate**, May contain: iron oxide, ultramarines.

*Certified organic ingredient. 



Gluten Free, Soy Free & Vegan. 

How to Apply:

For effective results, follow these tips from our team of green beauty experts:

  • Curl lashes first to maximize volume.
  • Apply mascara to top lashes from the root upwards. 
  • Repeat to achieve your desired coverage and look.

sealed with a green kiss ~ Team GK

Customer Reviews

Based on 22 reviews
Taylor Charette
Love Love Love

Love this mascara! Gives my lashes so much left, length, separation and only smudges a little when I cry A LOT — like watching the The Notebook type of crying.

Mackenzie Taylor
It's okay

If you have somewhat oily eyelashes or sweat a lot, or even intend to wear it with a mask. I suggest bringing a mirror with you everywhere, because it tends to smudge a lot. Other than that, it goes on really nice and you're supporting a local business.

Leah Hall
Amazing mascara!

This mascara is fantastic! I was struggling to find a natural mascara that wouldn't smudge under my eyes by the end of the day. This mascara is the winner. A natural look that lasts all day but still comes off without a harsh cleaner.

Best mascara!

I was becoming disillusioned with natural mascaras until I found this one! I find this formula long lasting and it doesn't flake off like others I've tried. I love the applicator brush for getting well-defined, long-looking lashes.

I LOVE this mascara!

With 'natural' makeup I often find there is a trade off but not with this mascara. Sappho really nailed this product!

When it's new the volume you get is phenomenal and the length is quite impressive too. It's buildable and my lashes never clump.