100 Percent Pure Fruit Pigmented Mascara

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What it is: A natural, lengthening mascara pigmented with fruit and black tea from 100% Pure.

Why you'll love it: Get thicker, darker and longer-looking lashes - naturally! This ultra-lengthening mascara from 100% Pure separates, thickens and glosses lashes with fruit and black tea pigments. This natural, smudge-resistant mascara contains lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat Protein that help to keep lashes strong and healthy. Suitable for sensitive skin and eyes. 

Choosing Your Colour:

Blackberry - A deep, neutral purple.

Blueberry - A deep, denim blue.

Black Tea - A midnight black.

Dark Chocolate - A deep, cocoa brown.

Made in USA | Product Size 0.24 oz/ 7g 


Ingredients for Black Tea: Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Component in Roses), Dehydroacetic Acid (Naturally Occuring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: Titanium Dioxide, Iron Oxides.

Ingredients for Dark Chocolate, Blackberry and Blueberry: Camellia Sinensis Leaf Extract (Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica (only in blackberry and blueberry colours), Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract). 

How to Apply:

For effective results, follow these tips from our team of healthy beauty educators:

  • Apply mascara to top lashes from the root of the lash upwards.
  • Move the brush in a slight zig-zag movement up the lashes.
  • To create even more volume, hold your brush at the tip of your lashes.

sealed with a green kiss ~ Team GK

Customer Reviews

Based on 16 reviews
mixed feelings

The smell of this is absolutely amazing... I've had the same tube for a few months, though (I've tried different brands depending on the day) and I do have to point out that, after about a month and a half, the smell does seem a bit "off"... but it still looks amazing! If you're looking for a waterproof option, though, this might not be your go-to.

Julie List
Wanted to love this!

I really love 100% Pure products (I couldn't live without the caffeine bean eye cream) and I like the way this mascara applies - goes on smoothly, nice lash separation. However, it's smudgy. I've never used a mascara that gives me racoon eyes like this. The other day I was outside in the gentlest of snow fall (just a walk from my front door to my car), and when I got in my car there was transfer from the mascara to my under eye. Too bad - it smells really amazing though!

One of my favourites!

I have been buying this mascara from the green kiss for about 8 years, it has been a long-time staple in my makeup collection. I have tried multiple shades and they all look nice with a hint of colour. I love the volume this mascara provides, though the product does tend to slightly flake/smudge/fall under my eyes by the end of the day. It can tend to dry out after a couple of months. I have found this mascara be one of 100% Pure’s best products out of the 10 or so that I have tried. I will continue to purchase!

Alexandra Upfield
Amazing volume!

Just like other reviews say, this mascara provides a long lasting, volumizing look! Smells great because of fruit based organic and natural ingredients and doesn't flake off. I had concerns about the application brush being a bit dense - that it might clump my lashes together, but it doesn't! I would highly recommend this product.

Deborah Rose
100% Pure Mascara

The smell of fruit in this product is delightful. It gives fairly good coverage...but I find it seems to smudge when on the the entire day.