Eyeliner is an essential tool in any makeup kit. It has the distinct power to transform your eyes, making them bigger, brighter, more expressive. This year, our favourite eyeliner trends are hitting the red carpet and gracing glossy pages, touted by fashion and beauty experts. From bold graphic lines to subtle smudges, celebrity-worthy looks are a steady hand away.
The Top 3 Natural Eyeliner Trends Of 2023
1. Subtle Smudged Eyeliner
The ultimate subtle approach, this look involves smudging your eyeliner to create a soft, blended effect while still giving eyes a sultry, smokey look. It's best done with a pencil and spread with a brush or fingers (please, please, please don't pull at this delicate eye area). This application can be bulked up, or minimal for a #nomakeupmakeup look that gives you just a hint of glam.
2. Coloured Eyeliner
A trend gaining popularity this year is tinted eyeliner. Think graphite, plum, bronze, royal blue, and HBO's Euphoria. Unlike traditional sooty-black eyeliner, coloured eyeliner adds a playful element to your natural makeup look. Makeup artists encourage a bold graphic line or a subtle pop of colour on your lower lash line. Of course, your lashes want in on the tinted fun too: pair coloured eyeliner with a range of matching colours on the lashes for some sultry cat-eye drama.
Within the coloured eyeliner family lives brightening beige - a clever tint designed to waken tired eyes when applied to your waterline. Are you a Millennial looking for a 'whiteout white' waterline eyeliner? Makeup artists suggest beige as a more versatile and subtle shade than stark white's more ... theatrical feel. No offence.
3. Bold Liquid Eyeliner
If there's one thing we've learned from this year's Vogue Met Gala, it's that smokey feline makeup is ... En Vogue, so to speak. This versatile, flattering look adds instant glamour and sophistication to any natural makeup application. Think opening credits of Breakfast at Tiffany's and Audrey Hepburn's wing-adorned almond eye peering through the display window over her croissant. Goosebumps. Timeless. The iconic liquid cat eye involves creating a bold, winged eyeliner shape extending past the eye's outer corner, mimicking the shape of a cat's eye. The result is a dramatic and seductive look achieved with a steady hand, some practice, and abundant patience. Have the cotton swabs handy (oh hey, Good Planet!), and when in doubt, wing it 😉
Eyeliner By Eye Shape
Almond Eyes: Almond eyes have a visible crease and a slightly extended outer corner. The eyeliner style that best suits almond eyes is the classic cat eyeliner, which accentuates the shape and adds depth.
Round Eyes: Round or monolid eyes don't have a visible crease and are circular in shape. A thin line along the upper lash line with a slight flick at the corner works best for round eyes. This helps elongate the eye.
Hooded Eyes: Hooded eyes have a heavy lid that hides the eyelid crease. A subtle winged eyeliner is best for hooded eyes as it opens the eyes and creates a lift, focusing on pulling the eye shape upward and outward.
Wide Set Eyes: For those with wide-set eyes, a thick clean line of eyeliner on top and bottom with a short upward wing is ideal, creating the illusion of a closer set.
Downturned Eyes: Downturned eyes are slightly droopy at the outer corners. The best eyeliner style for this shape is an upward flick eyeliner. Start by drawing a thin line along your upper lash line and extend it upwards at the outer corners. This will create the illusion of lifted eyes and make them appear more awake. Avoid lining the lower lash line, as it will accentuate the downturned shape.
Eyeliner is a confidence game, and we're here to cheer you on! The right eyeliner can conjure a seductive, old Hollywood nostalgia or a doll-like doe-eyed innocence. It adds definition and depth, defining and enhancing your natural eye shape. It spices up your minimalist natural makeup look or adds major drama to a full glam. With the right product, a steady hand, and some gumption, experiment with different colours, shapes, and techniques to find what works best for your eye shape. Our natural eyeliners are gentle on even the most sensitive of eyes! Finish with a quick curl, followed by lashings of mascara, and you're out the door!
Once you're ready for bed (we know you're diligently washing your makeup off each night), we suggest an oil-based cleanser for easy eyeliner removal.